Mission Statement

"Being the first producer to introduce a value and new feature is one of the most effective ways to compete." Marketing: An Introduction. Armstrong & Kotler, Pg. 215. I don't think for a second that I'm the first to introduce chocolate, but I do think I'm the first to introduce adventure along with a delicious treat. At Doubloon Candies our statement is "With every chance give fun and adventure. It's never too late to dream" We strive to make everyone from the smallest child to oldest veteran of life to remember and live the dream of being free and without constraint. We want everyone to have an uncontrollable smile every time they try to choose a chest to bite into. And most of all we want everyone to have fun doing it.

Promotion

 I will be drawing a picture of a treasure chest that looks a bit too brown to be real and using it as a still frame as I narrate a radio commercial in Pirate English over top to be hosted on SoundCloud or Vimeo or worst case scenario, YouTube. It will speak of the boundless treasures to be given to those brave enough to venture out and have their adventure to find and eat the bounties of the deep. It can tell of the chocolate chests left behind by old captain Chocolate Beard and elaborate on his bravery on the high seas and how he was presumed lost at sea only to give his first mate a map to his hidden chocolate chest treasures to give to all the people for their great adventuring needs. The pirate style voice speaks to the inner child in all of us and the kid like demeanor would not draw attention to the obvious downsides to being a pirate but would remind us how we all wanted to be a pirate as a kid, right up there with fireman and astronaut. It would of course say that product may contain peanuts. Done.

Week 8 EOC: Creative Content

I will be doing a 30 second radio spot portraying ocean noises and seagull here and there with a strong pirate voice yelling about the perils of the sea and how it's all worth the adventure for the ultimate prize, the Doubloon Candies! He will then rant on about their chocolatey goodness and the wonders that lay within. I will be making this commercial and posting it to it's own blog post embedded using SoundCloud.

Week 7 EOC: The Pitch

A new adventure every time you buy a box, Doubloon Candies is 8-12 identical chocolate pirate chests (milk or dark chocolate depending on which package you purchase) filled with either straight chocolate or white chocolate blends or nuts, nougat, caramel, and even a 21 or older box sold at liquor stores with liquor infused within. The packaging would be within another larger old world style trunk or pirate chest with the label written in an Old English font. This could easily be marketed to children or teens with a fondness for pirates and adult versions of the packaging for the 21 and older versions as to not allow for accidentally selling a 21 and older version to children or teens.

Besides the milk chocolate, dark chocolate and 21 and older versions of both I don't feel there should be any other indication of the contents within the chocolate chests. A product may contain nuts label is obviously warranted but otherwise there shouldn't be any indication to keep it truly random and a new experience every time you bite into a new bounty ensuring that you have no preconceived notions of what it should taste like allowing you to be disappointed without truly enjoying the treat.

Everyone at one moment or another has dreamed of the treasures of the pirates of old and that dream is finally revealed with your adventure into Doubloon Candies. Who knows what exciting concoctions and flavors you'll experience within.

Week 6 EOC: Me Times Three

Item one on my list of three products I've purchased and rather enjoy and use frequently, my Under Armour Beanie. During anytime the weather goes below even 60 degrees I often use this beanie to keep me warm and even afterwords when my hair is a mess I use it simply to cover up my mop of hair. It's also extremely comfortable, easy to clean and use obviously, and slightly stylish. This wasn't however a product I bought simply to look good, that was never on the agenda; it's used only to keep my hair warm and out of the way when it gets a bit too long.

Next on the list is my watch. For a long time during middle and high school and even the first years of college I rather liked being able to carry just a phone for my Googling needs, my phone calls, my calendar, emails and even keeping time; but as I grew on I realized I still rather enjoy looking at an analogue display kept around my wrist. It might be just because it reminds me of my childhood or my own little way of being overtaken by society and wanting to look like a fancy guy in a suit with his shiny well built watch. Even with my phone out I still prefer reading my watch however to catch the time.

My Gargoyle sunglasses I use nearly daily being in the desert with sun showing 364 days a year and quite brightly at that. Occasionally I need to tighten the screws holding the arms to the main piece but otherwise these have rather resilient lenses and cover a large amount of real estate on my face. They also stay on the head with the slight amount of rubber on the back end of the arms so quick turning doesn't allow them to fly away from my head like some other frail designer glasses which probably cost twice as much although these weren't exactly cheap riding around 50 dollars. These have lasted me quite a long time however, much longer then any other pair I've had from dollar store classes to 120 dollar Oakley pairs.

Week 5 EOC: Social Networks and Job Hunting

LinkedIn and Monster.com are finally feeling an incline on the revenue from their job postings meaning more jobs are out; specifically 25% more for Monster, and a whopping 170% more for LinkedIn. However these job finding giants aren't alone in their market anymore as Facebook is on the rise again. It seems many people are appealing to the idea of posting and finding jobs via Facebook as the societal platform is an easier and quicker way to make friends with those within your workforce. It's not a complete switch however as several companies and people choose to stay with the purely posting site Monster, or the purely professional site LinkedIn.  

"Indeed, Jeff Vijungco, vice president of world-wide talent acquisition for Adobe Systems Inc., said that in focus groups, prospective job candidates were sharply averse to being contacted through Facebook for jobs. 'The antibodies kicked in pretty quickly. They thought it was very invasive,' he said. The company posts job openings on its Facebook page, but Mr. Vijungco said they have had more success finding employees through LinkedIn". 

Where this is going to go is anyone's guess but mine is that the more social friendly and less professional companies and employees will be found in the less professional and more friendly atmosphere whereas LinkedIn will always have a base user and company's posting behind it. With Facebook also gone public there may also be issues with legality however in what fashion I couldn’t tell at this time.