Monday, February 20, 2012

Week 7 EOC: The Pitch

A new adventure every time you buy a box, Doubloon Candies is 8-12 identical chocolate pirate chests (milk or dark chocolate depending on which package you purchase) filled with either straight chocolate or white chocolate blends or nuts, nougat, caramel, and even a 21 or older box sold at liquor stores with liquor infused within. The packaging would be within another larger old world style trunk or pirate chest with the label written in an Old English font. This could easily be marketed to children or teens with a fondness for pirates and adult versions of the packaging for the 21 and older versions as to not allow for accidentally selling a 21 and older version to children or teens.

Besides the milk chocolate, dark chocolate and 21 and older versions of both I don't feel there should be any other indication of the contents within the chocolate chests. A product may contain nuts label is obviously warranted but otherwise there shouldn't be any indication to keep it truly random and a new experience every time you bite into a new bounty ensuring that you have no preconceived notions of what it should taste like allowing you to be disappointed without truly enjoying the treat.

Everyone at one moment or another has dreamed of the treasures of the pirates of old and that dream is finally revealed with your adventure into Doubloon Candies. Who knows what exciting concoctions and flavors you'll experience within.

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