Monday, March 12, 2012

EOC Week 10: What are the benefits vs. the features

"Consumers around the world vary tremendously in age, income, education level, and tastes... How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies." (Marketing: An Introduction, Armstrong/Kotler, pg 137)

My chocolate adventures do sport a wide variety of delicious caramel fillings and nougat accents wrapped up in the chest made of the finest quality milk and dark chocolate velvety wraps, but these are just features. However delectable and good these chocolates are, if that was all they gave you'd be no better off then getting a snickers bar or a milky way. My Doubloon Candies show you a new world of adventure and possibilities for each bite. You never known what you're going to jump into and you never know just how good they are until you take a bite. Inside the larger chest box you will find a dozen smaller chocolate chests ready to tell you their secrets right after you bite into the chocolatey goodness they each hold.

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