EOC Week 9: Three Great Mission Statements

"My Mission Statement is to provide the consumer with a tasteful way to gain the energy and health they once had as a child, and lead the energy supplement industry with a youthful approach of the product." - Todd Cecil. This mission statement stood out to me first of all because of it's approach to making peoples lives better as a whole, but also without any cheap or non-lasting effects as his product obviously intends to be a healthy one. "Companywide strategic planning guides marketing strategy and planning. Like marketing strategy, the company’s broad strategy must also be customer focused." Marketing: An Introduction. Armstrong/Kotler. Pg 39. Todd has shown here that his strategy is on par with that employed by the book, customer should come first in the short term and in the company's broad sense as well.

"Deliver A rich and exotic way of drinking!" - Javier Garcia. his mission statement seemed appropriate to me as his product is simple yet powerful such as his mission statement is simple yet powerful. Give your customers a new twist on beer and they will surely enjoy the experience. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." Marketing: An Introduction. Armstrong/Kotler. Pg. 6. This rings precisely true especially with this statement if I do say so myself.

 "We give families the opportunity to taste a delicious blend of natural flavors that everyone and anyone from all ages can enjoy. " - Jose Fernandez I rather enjoy this statement on a personal and professional lever for a few reasons. The first of which being that he wants people to enjoy his chocolates rather then just consume them but also that they're for everyone, and not just a pleasure chocolate. "Few leaders actually get the point of forging a mission with real grit and meaning. [Mission statements] have largely devolved into fat-headed jargon. Almost no one can figure out what they mean." Armstrong/Kotler, Marketing: An Introduction, page 40. This rings true with most mission statements but I'm easily convinced that with Jose, this is not that case.