“The company should periodically survey buyers who have used the product and ask these questions: How do you like the product? Which specific features of the product do you like most? Which features could we add to improve the product?” (Marketing: An Introduction, Armstrong & Kotler, pg 215)
After release there should be a voucher for a digital survey placed in every chest that would be quite simple involving a grading system on how well the product satisfied your thirst for fun, the quality of the chocolate, and any ideas you had for improving the product as well as a comments and concerns section, an email, phone number and mailing address for any other concerns. On top of that there could be a code given upon completion of the survey for a 10% of coupon for your next purchase of Doubloon Chocolate Treasures.
“When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product).” (Marketing: An Introduction, Armstrong & Kotler, pg 276)
“A powerful form of segmentation is to group buyers according to the different benefits that they seek from the product.” (Marketing: An Introduction, Armstrong & Kotler, pg 182)
We could also use any information on the purchasing habits of the card holders of those who buy our product via the stores they buy them from to find out if its the children themselves buying it, which would point to a teenager presence, or if a parental figure doing the purchases meaning that our product is being properly marketed to the bracket of 8-14.
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