“The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Marketing: An Introduction, Armstrong/Kotler, pg 55).
The strengths in our product obviously come first for the ability for people to enjoy chocolate as everyone does. The second being the lure of not knowing what you're going to eat which leads to just an all around fun experience. A weakness is not having a super high quality product as it's not meant as a luxury item. This is a chocolate for kids and playful adults, not to lose yourself in the moment or as a reprieve from a bad day. An opportunity this has however is becoming a massive item to the children of the day, which then everyone is nostalgic about in times to come which leads to large purchases all throughout life. A threat to this product however is over indulgence from children leading to a backlash of health enthusiasts, or other child enticing products such as chips or sodas.
“Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives… The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing: An Introduction, Armstrong/Kotler, pg 56)
No comments:
Post a Comment