Objectives

Objectives are quite important to the companies development. We plan on  following this promotional outline to grow this business. "The most logical budget-setting method is the objective-and-task method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks." Marketing: An Intro, Armstrong/Kotler, page, 389. We start by taking over the radio commercial world. We will begin by doing radio commercials only for the first quarter. Radio is by far the lowest expense in advertising media and easiest to produce due to it's limited sensory input. " In addition, advertising can be very costly. Although some advertising forms, such as newspaper and radio advertising, can be done on smaller budgets, other forms, such as network TV advertising, require very large budgets." Marketing: An Intro, Armstrong/Kotler, page 383. After our first quarter, and recording our sales, we can then project future quarters. At that time of projection, we can then move on to paper mediums such as newspaper and magazines. By end of the first quarter, sales will be expected to be above expectations, and thus we could then move on to TV advertisements. "For companies that want to reach a mass audience, TV is the place to be. Beyond its reach, large-scale advertising says something positive about the seller’s size, popularity, and success." Marketing: An Intro, Armstrong/Kotler, Page 383.